Richa Pokhriyal

Hey!

I’m Richa, marketing practitioner, mentor to tech and SaaS GTM teams, and host of DemandVitals—the podcast dedicated to exploring B2B go-to-market and demand generation.

My passion is building intentional marketing programs grounded in business strategy, customer research and causal analytics. I focus on simplifying modern GTM complexities and crafting realistic approaches that drive measurable growth and create meaningful impact.

On the podcast, I speak with leading marketing practitioners & business leaders to uncover the strategies behind building brands that drive real impact (from scaling SaaS startups to reimagining legacy businesses). I take insights from these conversations and distill them into actionable advice that anyone in B2B marketing can apply to build their own demand engine.