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No Brand vs. Demand.

It’s Brand for Demand.

Insights for tech & SaaS leaders to build and scale demand

Richa Pokhriyal

Hey!

I’m Richa, marketing practitioner, mentor to tech and SaaS GTM teams, and host of thedemandplaybook—the podcast dedicated to exploring B2B demand generation.

My passion is building intentional marketing programs grounded in business strategy, customer research and causal analytics. I focus on simplifying modern GTM complexities and crafting realistic approaches that drive measurable growth and create meaningful impact.

On the podcast, I speak with leading marketing practitioners & business leaders to uncover the strategies behind building brands that drive real impact (from scaling SaaS startups to reimagining legacy businesses). I take insights from these conversations and distill them into actionable advice that anyone in B2B marketing can apply to build their own demand engine.